What do platform shoes and the overthrowing of the Berlin wall have in common?
(discussed Oct 12)

Early 1960s. Suzie is trying on platform shoes. "I really like them but people will think I look ridiculous. Well heck, I don't care what others think. I like them!"

Berlin, November 9th, 1989. Franz is standing in front of the wall hammer in hand. He heard the news on the radio, the border just opened. "Time to tear down that wall!" he thought. At first, it was only him chipping away at the wall, but the crowd soon grew bigger and bigger.

The spread of certain behaviors relies heavily on individual thresholds. How many people have to wear platform shoes or hammer away at the wall before I join them? Is my threshold low like Franz and Suzie's? In 1978, Granovetter shows how very similar crowds can react completely differently because of individual thresholds. The applications of his model are endless: from fashion crazes to riots and voting behavior.
Additional resource:
A great video explaining this model (from the Model Thinking course on Coursera, which I highly recommend).

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