Berlin, November 9th, 1989. Franz is standing in front of the wall hammer in hand. He heard the news on the radio, the border just opened. "Time to tear down that wall!" he thought. At first, it was only him chipping away at the wall, but the crowd soon grew bigger and bigger.
The spread of certain behaviors relies heavily on individual thresholds. How many people have to wear platform shoes or hammer away at the wall before I join them? Is my threshold low like Franz and Suzie's? In 1978, Granovetter shows how very similar crowds can react completely differently because of individual thresholds. The applications of his model are endless: from fashion crazes to riots and voting behavior.
- Granovetter, M. S., 1978. Threshold models of collective behavior. American Journal of Sociology, 83 (6): 1420-1443.
A great video explaining this model (from the Model Thinking course on Coursera, which I highly recommend).
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