Even moderate attraction is blind?

Do "nice" people appear more attractive, smart, and kind?
Apparently so! [Source]
Phrases such as “love is blind” suggest that strong emotions can blind us to any negative attributes of that person. But the phrase is a hyperbole; human beings couldn’t possibly be so influenced by their feelings… or could they? The phrase “the halo effect” has been given to this phenomenon. 

Simply, it is the idea that we assume that nice people have good qualities while mean people have bad qualities. This doesn’t seem to be an inconceivable idea, but it had not been shown experimentally in an unbiased way—having human beings assessing other human beings on both their appearance and several unrelated attributes. Then, in 1977, one clever experiment utilized college students and their assessment of a fake professor to confirm that not only does our general impression of a person influence how we assess their attributes, but also that we are even unaware of our own “blindness”.

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